Schulich Business
E-Certificate
In partnership with:
FOSTERING THE SPIRIT OF ENTREPRENEURSHIP AMONG BLACK YOUTH & COMMUNITY
The Schulich Business e-certificate is a 10-week course that covers the basics of business for entrepreneurs and youth in the community. Blackhurst Cultural Centre in partnership with Schulich School of Business is proud to present the Schulich Business e-certificate program which provides participants with an overview of business: from human resources and marketing to finance.
In addition, the course recognizes that providing participants with the tools for developing successful businesses is equally important to achieving its objectives of:
- the need to decolonize the business curriculum and;
- to provide students with role models to whom they can relate to and perspectives that are relevant to their experiences as Black people.
THE COURSE OBJECTIVE
This course is designed to foster the spirit of Black entrepreneurship with principles of equity, decolonization, diversity, and inclusion are woven throughout.
7 Modules of Digital Content
The course is delivered through seven modules of digital content covering the following core business topics:
Module 1:
The Business Model Canvas
Module 2:
Operations Management
Module 3:
HR Management and Organization Behaviour
Module 4:
Business as a Source of Social Good
Module 5:
Marketing
Module 6:
Finance and Accounting
Module 7:
Developing your Business Pitch
LEARNING VEHICLES
Each module is made up of three distinct learning vehicles and strives to reflect the coming together of i) business academia and the Black community, and ii) the theory of business and the practice of business as it relates to Black business and entrepreneurship.
1
FACULTY LECTURE & COMMUNITY PERSPECTIVES:
Each lecture is delivered by an award-winning Schulich faculty member. The lecture provides a review of key concepts and principles from the field (e.g.: Marketing, Finance, etc.) that should be considered when developing business plans.
2
BLACK COMMUNITY PRESENTATION & PERSPECTIVES:
The Community Perspectives session is in the form of a Q/A conversation between the leading Black entrepreneur, the Schulich faculty member and Black graduate students that cover their work, life history, and lessons that pertain specifically to the topic at hand.
WHY NOW?
Enterprise and business ownership are well- acknowledged ways for marginalized communities to create and accumulate wealth. Yet, structural racism in Canadian society has created systematic barriers to business and entrepreneurship for Canada’s Black communities.
Given historic inequalities and the uneven impact of Covid-19 on small companies and Black-owned businesses, the need to support and encourage entrepreneurship within the Black community is even more urgent.
Indeed, the Canadian Government’s recent creation of the Black Entrepreneurship program is rooted in the understanding that supporting black entrepreneurship is key to rebooting the post-pandemic Canadian economy and is key to creating a more equitable society.
The Schulich Business e-Certificate programs is one of the tools developed to target this very area.
INTENDED LEARNING OUTCOMES
DEVELOP
business ideas in a systematic manner
VALIDATE
their business ideas
CONVERT
their business ideas into business plans
DEVELOP
a “shared value” mindset where both social good as well as economic gains are created
CONDENSE
their business plans into business pitches
Contact Us
Have questions about the program? Let us know.
Schulich School of Business
(416) 736-2100
concierge@schulich.yorku.ca